Bruce worked for 25 years in tourism related roles (administration & marketing) in industry and government from 1980 – 2006. During this period he completed a Bachelor Degree in Business in Tourism at Southern Cross University’s (SCU) Coffs Harbour campus. In 2006, Bruce undertook a lecturing role at Christian University of Thailand (CUT) in Business, Tourism and English courses. In 2009, Bruce returned to Australia and completed his Masters degree at SCU’s Riverside campus in 2010; and an Honours degree at SCU’s Lismore campus in 2012. In October 2013, Bruce commenced studies for his PhD with the topic ‘Stakeholders’ perceptions of the impacts of golf course resort development in Thailand’. He became a committee member of the SCPA in February 2014.